Global graphic design platform, Canva, today released its inaugural
end-of-year ‘Makers and Shapers’ Report, highlighting how users
from around the world reacted to some of the biggest history-making events that
took place in 2020.
From businesses navigating the COVID-19 pandemic,
through to the catastrophic natural disasters that ravaged the
Philippines, Canva’s global community of 40 million active users have
designed and shared everything from social media posts to online presentations
— to amplify, educate and inspire people with their message.
Explore the major trends from Canva’s data below, to understand how
Filipinos, and those across the world, have used visual communications to help
reach their goals this year:
COVID-19: The World Pivots As Misinformation Spreads
The impact of COVID-19 has been felt across the globe.
Since March, Canva saw over 2.9 million search queries for COVID-related
templates as the world came to grips with responding to the pandemic. Canva’s
community turned to the design platform to create awareness posters, social
media material, and WHO-approved health information in a bid to help
#StopTheSpread of misinformation and keep communities COVID safe.
Canva’s in-house design team created more than 2,100 corona virus templates, backed by accurate information from
the World Health Organization, that were made freely available amid the
uncertainty, shared by news organizations, government bodies, and consumers
across the globe.
Globally, over 14 million COVID templates were downloaded, with the top
five most active countries using these templates among some of the hardest hit
in terms of COVID-19 casualties, including USA, Brazil, Mexico, Indonesia, and
Colombia.
Society Moves to a Virtual World
2020 was the year of the Zoom background, as more people
were forced to shift to remote working, learning, and entertainment. Over
195,000 Filipinos downloaded templates for Zoom backgrounds, as meetings and
gatherings were mostly held online. Leading the charge, users in the USA
downloaded 1.3 million Zoom backgrounds alone — that equates to 1 in every 253
people across the country using a Canva Zoom background design this year.
Globally, over 4 million Zoom backgrounds were created and downloaded on Canva.
With getaways to some of the world’s most adored holidays destinations
off the cards this year, it seems most Canva users have expressed their
dreams of a “tranquil” getaway through their Zoom backgrounds, with the top
three most downloaded templates globally including a tropical beach, a peaceful waterfall, and a serene underwater seascape.
Visual templates such as presentations were crucial in helping people
communicate and collaborate
remotely, with businesses, teams, educators, and
students, all shifting to remote work.
Canva
for Education, launched earlier this year, saw rapid uptake as
online learning and virtual classrooms became the new norm. With over 700 new
templates published to the education platform this year, the top five downloaded
education templates for the year were:
2020: The Year of the Side Hustle
With many businesses impacted by COVID-19, the pandemic also sparked a
new wave of innovators and creative entrepreneurs. 2020 saw people of all ages
pivot to launch their mini side hustle, passion project, or new business, using
Canva.
In the Philippines, around 3.3 million logos were created to date while
the whole world registered record-breaking results:
·
More than 65 million new logos were designed on Canva — that’s more than
7,400 new logos created every single hour (or over 123 every single minute)
around the world
·
Over 12 million business cards were printed globally through Canva Print
— which is more than the entire population of Belgium!
Saving The World: Climate Change
Canva’s climate change collection templates were
downloaded more than 2.6 million times as climate activists shared their
passionate campaign messages via posters, social media material, and event
flyers.
Greta Thunberg and David Attenborough were also among some of the most
searched-for climate-related queries on the Canva platform.
Canva partnered with youth-led group, Future
Coalition, to create assets for the 2020 Earth Day
Digital Strikes. The colorful templates created by Canva’s in-house designers
were used by thousands of digital strikers around the world.
Touching Tributes
And for those we lost in 2020, mourning fans paid their respects to
passed icons through compelling and nostalgic design tributes. Kobe
Bryant (January 26), Chadwick Boseman (August 28),
and Ruth Bader Ginsberg (September 18) were among the most
searched-for figures on the Canva platform this year as fans, supporters, and
the media reacted to their passing with touching visual tributes on social
media and beyond.
… And Finally, Some Fun Facts;
·
Canva saw record growth in 2020, reaching over 40 million
monthly active users.
·
For those who love their fonts, the top three most used font
types in the Philippines for 2020 were: Glacial Indifference, League
Spartan, Anton
·
On the bright side: Canva users were sharing the love in 2020, with
the Heart textbox and Love symbol among the most used stickers
this year. Most used stickers in the Philippines were:
·
Primary colors were on point this year, being the most used colors in
the Philippines: #FFDE59, #FF1616, #004AAD
·
Over 540 ‘Canvanauts’ joined the Canva team in 2020.
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