Biggest sale alert: Careline is on Lazada’s 12.12 sale

Make up junkies unite! Prepare for Careline’s most eye-popping deals for 2019 at Lazada’s 12.12 sale with up 55% off on all items on December 12, from 12AM-2AM and 12NN-2PM. You can also still catch a 50% discount on December 13 from 12NN-2PM and 6PM-8PM.

Cop all Careline and Blythe products at very affordable prices including new and all-time favorites like the Play to Slay Palette and Glow Getter for P123.75; Multi Pot for P74.25; Stain Gloss for P56.25; Strobe Stick for P89.55; Kiss Sticks for P78.75; Oil Control Blush-on for P42.75; Graph-Ink Linker for P74.25; Soft Suede Lipsticks for P74.75; Lip and Cheek Tint for P42.74; and Best Brow Liner for P67.50 only.

You should also watch out for new Careline products available for a limited time this 2019. Buy yours at Lazada from December 12-14 and get a 10% discount on these items with every purchase of at least 2 Blythe or Careline cosmetics. To top it off, customers will also receive one (1) random lipstick per transaction.

Catch these deals and more at the Lazada 12.12 sale. Visit the Lazada page at bit.ly/carelinelzd.

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Pizza-Rap Barkada Blowout with #GreenwichSagotKoNa

Greenwich team_Inna Gimenez Brand Director (4th from left), PJ Talosig Asst Brand Manager (5th from left), Pao Goze PR and Corporate Affairs Manager (6th from left)

Everything in life is bigger, better and more memorable if it’s all-in. From everyday barkada bonding moments to feasting on your favorite celebratory food – things seem larger than life if it’s done with everything you’ve got, just like Greenwich’s All-In Overload pizza.

Of course, when you go all-in with whatever it is you set your mind to do, you can expect to receive great results – aka success. What makes the moment doubly sweeter is when you celebrate personal successes with those who mean the most to you – your barkada. #GreenwichSagotKoNaoutrightly expresses that your success is also your kabarkada’s success.

Greenwich has always been a witness to barkada celebrations and it’s just right that it joins in on every Greenwich barkada’s fun by encouraging them to give their friends a virtual pat on the back with the “SAGOT KO NA” pizza party, because the treat is on those who give all-out support to you.

The All-In Overload pizza is loaded with ham, pepperoni, burger crumbles, bacon, Italian sausage, and Spanish sausage, plus green bell peppers, pineapples, mushrooms, onions and cheese –that has an all-in flavor in one freshly-made crust! This everything-on-it pizza tastes even better when it’s a “SAGOT KO NA” barkada blowout so you can share your blessings with your barkada.

One of the best things about the All-In Overload is that it’s best shared with the barkada. It’s not because it’s too filling, or the quantity can become too overwhelming for one person, but it is just more fun to eat it when the entire barkada is in town! Sharing a pizza that’s overloaded with toppings, flavor and that unmistakable all-in goodness with friends (and loved ones) is enjoyable because it heightens the experience you have with each bite.

With the “SAGOT KO NA” pizza party, Greenwich shows its utmost appreciation to its old and new barkada for choosing to make the brand a part of their lives, moments and memories.

The event takes inspiration from the All-In Overload TV commercial featuring Greenwich barkada Yassi Pressman, Robi Domingo and Enrique Gil. The “SAGOT KO NA” revelry is packed with games, surprises, heart-pounding music and rap battles, dancing, and of course, All-In Overload pizzas – just the kind of party that all barkadas will enjoy.

Can’t get enough of the All-In Overload pizza? Call #5-55-55 or visit greenwichdelivery.com to satisfy your pizza and pasta cravings.

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Maxicare holds its biggest health and fitness event with Maxifest 2019

Fitness is, without a doubt, the biggest trend in 2019 as it has the ability to shape better habits of living life to the fullest. With different exercise routines and innovative workouts that deliver sweat-inducing sessions, living your best life has never been more exciting.

For those who are always on the search for new and interesting ways to improve one’s fitness level, Maxicare Healthcare Corporation has got you covered as the country’s leading HMO provider that encourages people to live their best lives hosts MAXIFEST: Live Your Best Life at 5 E-Com, Harbor Drive, Pasay this coming December 15. The run is in partnership with one of the premiere race organizers in the country, RUNRIO.

“What makes this year’s MAXIFEST: Live Your Best Life different is that, aside from the series of running events which we have been doing for 2 years now, there will also be a Veggie Fest that will feature a festival of plant-based food products to promote healthy eating habits that one can incorporate into their life. We are also eyeing to become part of the Guinness World Record in our attempt to attract public attention on the importance of health and fitness. We hope that MAXIFEST will convince more and more people to make physical activity, as well as eating right, part of their daily routine to improve their quality of life,” said Maxicare chief marketing officer Archie V. Rillo.

Coming from the success of last year’s run, the event will once again include a 500-meter dash for three to 12-year-old kids, the 2k Senior Sprint for 60-year-olds and above, the basic 3k, the amiable distance of 5k, and the athletic 10k and 16k. The run is open to all as Maxicare encourages you to stay healthy so you can live your best life.

All runners will be given a race kit depending on their chosen course. It will include a race bib, timing chip, medal, singlet, and loot bag; an additional finisher shirt will be given to 16k runners. Assembly time is as follows: 500-meter dash is at 6:30 am; 2k at 6:15 am; 3k at 6am; 5k at 5:30 am; 10k is at 5 am; and 16k is at 4:50 am. Fees are also determined by distance: Php 550 for the 500-meter dash; Php 650 for 2k Senior Sprint; Php 800 for 3k; Php 900 for 5k; Php 1,000 for 10k; and Php 1,100 for 16k.

To generate more buzz and awareness on the importance of health and fitness, Maxicare will attempt to break a Guinness World Record for the most number of people hugging a soft toy simultaneously as the event aims to gather over 4,000 runners and event guests. For this event, each runner will be given a Maxibear, Maxicare’s official stuffed plushie, which runners will hug simultaneously to break the current world record. Cherry Run Elementary School (USA) in Burke, Virginia, USA is the current record holder.

At the end of the event, runners have the option to keep the Maxibear as a souvenir, or to donate it to kids of Kythe Foundation, Inc., the beneficiary of the event, as an early Christmas gift. Kythe Foundation, Inc. is a non-profit, non-stock organization aimed towards improving the quality of life among hospitalized children with cancer and other chronic illness.

You may register through https://www.runrio.com/race

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The Cakeshop by Sonja Supports LoveYourself Foundation

The advocacy aims to celebrate the second time a person recognizes his/her/their new gender identity in a bid to renew lives, push for acceptance, give pride and celebrate genuine love in society.

The "My 2^nd First Birthday” campaign launched with a short film featuring celebrity fashion stylist, Vince Uy, and introduced a special line of cakes, featuring designs and colors inspired by the LGBT community.

Sonja shares, “I think ‘2nd first birthday’ is just us owning who we are, whoever that is –I mean we try sometimes to hide that part of ourselves, but we forget that what makes us unique is just about celebrating and fully accepting who we are, and being proud of it.”

Fondly called pride cakes, choose your flag from five interchangeable designs…because it is what’s inside, human or cake, which matters most.

O-Gay cake. A layered chiffon with a surprise of chocolate nibbles inside.

Les-bi honest cake.  A layered chiffon slathered with marshmallow icing.

BI-the way, Transtastic, and Queerly beloved cakes. A pound cake covered with thick butter cream of colorful layers inside representing the different LGBTQ flags.

A portion of sales from each pride cake will go to the LoveYourself Foundation.  A community that advocates pride and self-love, the foundation provides aid to HIV+ patients.

Paul Junio, Digital Strategy/Brand Management Head, LoveYourself Foundation adds, “The ‘My 2^nd First Birthday’ campaign celebrates the diverse identities of the LGBT community. It gives us the chance to affirm our commitment to acceptance and inclusivity in our society. I feel this campaign will further normalize conversations about people celebrating their unique identities to the point that they don’t need to have a ‘coming out’ moment anymore.”

Together with the launch of Sonja’s pride cakes is a vertical film in collaboration with Vince and agency Dentsu Jayme Syfu.  Showcasing the birthday celebration of different individuals across all genders, the short celebrates embracing identities.

Apart from starting conversations and marking milestones, Vince simply says, “Some people feel afraid to celebrate who they truly are. Sometimes, in life, we need to take a leap of faith and, sometimes, the greatest rewards come from having faith that everything will fall into the right place.”  He adds, “Learn to love yourself. There’s no other way to put it but loving yourself is a whole lot process by itself but learning to do it can do many things for your life, and that includes celebrating who you are”.

With a slice of sweetness and color, this campaign aims to institutionalize the existence of October 11 as National Coming Out Day in the Philippines, and elsewhere, by inspiring courage and acceptance in the community.

The soft-spoken Sonja deftly slices the cakes, and hands out a piece of the conversation to us.  “We try to be inclusive. It’s our business towards our customers, (and) we try to welcome everybody. We want to encourage them to be themselves and to find the things that make them happy. I’m proud that we could help in our own little way”.

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Filinvest City hosts first-ever Halloween Festival

Filinvest City is playing host to Haunted Manila Festival, the country's first-ever Halloween-themed festival which will run for six nights from October 26-31, 2019 at the Filinvest City Events Grounds.

Enjoy bone-rattling and spine-chilling fun with family and friends around Filinvest City’s spacious activity area and road routes which will be filled with food, entertainment, games, and other treats.

Not to be missed by horror enthusiasts, Haunted Manila will feature a Zombie Run wherein runners will race each other to the finish line with zombies appearing unexpectedly along the dusky routes to be capped-off by Outbreak Manila DJ Party, featuring Wicked Adobo, Cathy Frey, Sedano x Stro, Jimmy Nocon, and Aldwinn. Other haunted activities include Haunted Escape Rooms; Giant Scavenger Hunt; Pelikulagim, an outdoor movie screening; Gayuma food bazaar; and Trick or Treat game stations.

The festivities will be punctuated by Santelmo Halloween Music Party on October 31, 2019, which will feature hot OPM music acts like UDD, December Avenue, I Belong to the Zoo, Callalily, Unique, Autotelic, Sud, The Ransom Collective, Cheats, Fern, One Click Straight, Nathan & Mercury, Any Name's Okay, and Aegis.

Filinvest City’s people-centric masterplan makes it ideal to hold big events that require a massive space to accommodate thousands of attendees. Its parks, roads, and other green, open spaces allow residents to enjoy and celebrate outdoor concerts, parties, and events just like Haunted Manila Festival. Its smart location is also a big advantage for visitors since the city is directly accessible via Metro Manila Skyway, South Luzon Expressway, Alabang-Zapote Road, Daang Hari Road, Muntinlupa-Cavite Expressway, and the Old National Highway.

Filinvest City’s high accessibility promises ease of movement not commonly available in other business districts, making it a perfect location for events. With ample spaces and connectivity, the Filinvest City-zens are ensured with an enhanced lifestyle in the community.

It is time to pick out your scariest costumes and get your scream on as Filinvest City continues to spearhead events like Haunted Manila Festival to make a thriving, happy community.

For more information, visit https://filinvestcity.com/.

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Filinvest Alabang Inc. wins at BCI Asia Top 10 Awards

Receiving the award were Senior Project Development Manager Sherilynne Santos (left) and Assistant Project Development Manager Bonna Crisostomo

Filinvest Alabang Inc. (FAI) was once again hailed as one of the top 10 developers in the Philippines by the prestigious BCI Asia Awards. A coveted award in the construction industry, BCI Awards is the pioneer and most reputable award-giving body in Southeast Asia, giving out awards annually to remarkable companies in construction and property development in Hong Kong SAR, Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam. This is FAI’s second win following a similar recognition in 2016. The awards will continue to inspire FAI to raise the bar in the property development industry by Integrating the highest global standards in modern, ecological urban masterplanning and design.

FAI is a subsidiary of Filinvest Development Corporation that focuses on residential and mixed-use urban developments in Metro Manila. One of its award-winning projects is the 244-hectare mega central business district- Filinvest City in Alabang.

To know more, visit https://filinvestcity.com/.

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PWDs, elderly trained in disaster preparedness and survival

Persons with disabilities (PWDs) and senior citizens in Marikina were enlightened on the proper response to calamities especially earthquakes and flooding during the Emergency Preparedness Forum 2019 held in SM City Marikina. An initiative of SM Supermalls through SM Cares, the annual event is aimed at supporting communities, especially the most vulnerable groups like the PWDs and the elderly, to become more resilient and better prepared in times of disasters.  DOST undersecretary, PHIVOLCS director and leading seismology expert Dr. Renato Solidum Jr. and Dr. Ted Esguerra (in photo), a member of numerous emergency preparedness and disaster response units around the globe, shared useful tips on disaster preparedness. 


To know more about SM Cares, please visit www.smcares.com.ph, www.facebook.com/OfficialSMCares, or email smcares@prime.com.

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McDonald’s Philippines sweeps PANAta Awards 2019 with 15 wins

McDonald’s, and its creative agency Leo Burnett, once again dominated the stage during the 2019 PANAta Awards as the brand brought home a multitude of recognitions—including five Golds, four Silvers, three Bronzes, and three People’s Choice Awards. Amongst over 130 entries received, McDonald’s campaigns that were recognized for their excellence included “Hope for Marawi,” “Frymoji,” “Doodelivery,” “#WalangPasok Deals,” and “ShaGab Loves McDo.” 

The Philippine Association of National Advertisers (PANA) hosts its annual awards show called the PANAta Awards which showcases the industry’s best brand campaigns that have exhibited excellence in strategy, execution, and results. 

Last year, McDonald’s won the Brand Builder of the Year Award for its McDelivery Pin campaign, following its induction into the “PANAta Hall Of Fame” the year before—a distinction held by no other brand in the industry.

“We always aim to deliver campaigns that showcase feel-good moments through stories that strongly resonate with the Filipino people. Our goal is to create strong and authentic connections with our customers, ensuring they have more and more reasons to love the brand and what it stands for,” says McDonald’s Marketing Director, Christina Lao.

Earlier this year, McDonald’s also won Gold for Advocacy for “Hope for Marawi” during the 2019 Asia-Pacific Tambuli Awards.

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Maxicare forges alliance with Alorica

Maxicare Healthcare Corporation, the country’s leading healthcare provider, recently partnered with Alorica, the largest provider of customer experience solutions to the U.S. market, to provide its employees with accessible, superior, and quality healthcare.  Maxicare unveiled its newest health pod at the Alorica Makati office to provide employees fast and convenient access to healthcare services. The latest health pod is a fully automated system that manages patient-queuing, and makes gathering of initial vital signs quick, accurate, and hassle-free. With the new health pod, BPO employees have a convenient and time-saving way to get their LOA (letter of authorization). Other services include taking one’s blood pressure, temperature, and BMI (Body Mass Index). It is located at 2310 Chino Roces Ave, Makati, Metro Manila. In photo (L-R): Maxicare AVP for corporate sales Cecilia David, SAVP for corporate sales Fiona Lava, Lockton Benefits Group VO head Rhea Ablan, Maxicare VP for operations Roberto Herrera, director for compensation Blessilda Miguel, HR senior manager Raymond Alejandrino, benefits manager for employee experience benefits delivery Leslie Marie Petines, compensation manager Marvin Hernandez, client services manager Princess Gabuya, and Lockton Benefits Group AVP head for medical support services Dr. Mark Malanay.

For more information, visit www.maxicare.com.ph.

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Landlite sponsors Philippine Institute of Interior Designers (PIID) general monthly meeting

For PIID’s general monthly meeting for the month of June, Landlite Philippines Corporation (LPC) sponsored and organized a “Mamma Mia”-themed event hosted by its brand ambassador, Marc Nelson. Interior designers gathered at Lux Décor showroom in BGC where they had a tour on the latest line of products that Landlite has to offer. Faro Barcelona decorative lightings and Uozu Italian minimalist downlights were the highlights of the showroom tour. During the night, 3 lucky raffle winners took home Lux Decor gift certificates worth Php 10,000 while other attendees received Landlite LED bulbs and other Landlite products for the games and survey. During the event, LPC was named Premier Sponsor of PIID. Present during the event were (L-R) PIID national president Lilia de Jesus, Landlite Philippines Corporation CEO Jocelyn Li, brand ambassador Marc Nelson, and PIID vice president for internal affairs Marcelo Alonzo.

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Smartphone giant OPPO renews three-year partnership with world-famous Football team FC Barcelona

World-leading smartphone brand OPPO recently announced its renewed three-year partnership with football team FC Barcelona. This furthers an already successful four-year alliance with the world-famous team, which is now the longest running partnership between a Chinese brand and a European football club. This new chapter was also commemorated by the release of a Limited Edition FC Barcelona Reno 10x Zoom Series handset.



Kicking off an exciting new chapter
The renewed partnership will include in-stadium signage, training camps, workshops for fans, plus creative online and off-line fans engagement activities; kicking off an exciting new chapter in the OPPO- FC Barcelona story.

“These elements aim to inspire Barca fans, strengthen the community by bringing them closer to the club and OPPO products, and drive our two sides’ shared values of passion, creativity, innovation, and perfection,” explained Derek Sun, OPPO Global Marketing Director.

Both organizations’ mutual philosophies have become even more apparent with this re-upped partnership. Just as FC Barcelona’s world-renowned passion for the “beautiful game” has effectively transformed football into an art; likewise, OPPO aims to create beauty in people’s lives, through cutting-edge devices that unleash users’ creativity. Both partners’ shared values extend to innovation and perfection, with OPPO setting up institutes across the world to advance the company’s tech innovation and research capabilities in 5G and AI, as well as the Barça Innovation Hub, that is exploring the use of new technologies on the football field. Camp Nou is also set to become the first stadium in Europe with dedicated 5G coverage.

OPPO has been able to reach out to Barça’s more than 200 million fans across the world, making this a critical element of the company’s overseas branding strategy.

An already successful partnership
When OPPO and FC Barcelona kickstarted their partnership in 2015, it marked the very first in-depth cooperation between a Chinese brand and a European football club.

OPPO places tremendous value in sports globally, becoming the first Asian sponsor of the Wimbledon Tennis Championships in the UK, the first Chinese sponsor of the French Tennis Open, Roland-Garros, while also backing the Indian national Cricket Team. These events serve as a communication bridge for OPPO, effectively bringing its young and innovative technology to sports fans worldwide.

Stunning new handset that combines technology with art
Since the start of OPPO and FC Barcelona, it has gifted fans several limited edition smartphones. Under the slogan “The Smartphone of Champions”, OPPO released the FC Barcelona Edition of the R7 Plus in 2015. Following this initial success came a series of well-received limited edition handsets including the R9 (2016), F3 (2017) and R11 Plus (2017).

This 2019, stunning new Limited Edition FC Barcelona’s handset from OPPO celebrates the three-year partnership, highlighting to fans the fruitful relationship between the two. This commemorative edition of OPPO’s Reno 10x Zoom phone blends the team’s famous garnet and blue colors, creating a genuine work of art that is sure to resonate with Barça supporters globally.

Sporting the powerful features of the Reno 10x Zoom such as the camera with 60x zoom and Ultra Night Mode 2.0, panoramic screen, and VOOC 3.0, this limited edition smartphone offers something more special to fans.

Inspired by the club flags waving in Camp Nou, the phone’s exterior sports the club’s famous garnet and blue colors. This used an innovative, industry-first heat-press technique to create its unique gradient effect. Overlaying this are two Barça logos: a larger blurred logo, paying homage to the club’s glorious history, as well as a smaller gold team logo at the bottom, which represents the club’s present, as well as its bright future. It also comes equipped with custom software, including exclusive wallpapers and icons such as footballs, garnet and blue kits, and more. Fans can also feel like Barca is with them wherever they go, thanks to its custom ringtones that sample the FC Barcelona anthem and stadium sounds.

The Limited Edition FC Barcelona OPPO Reno 10x Zoom with 8GB RAM and 256GB ROM will be available in select markets in Europe and Asia.

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Unleash different sides of you with Careline Play to Slay Palette

Time to grab the newest Careline makeup palette! 

This is the newest addition to every girl’s beauty must-haves with one highlighter, two blush shades, and 12 eyeshadow shades that has matte and shimmer varieties. The entire set is made to complement multiple skin tones, are pigmented, easy-to-blend, and long lasting. Playing with colors and experimenting with makeup looks is   more fun and easy with Careline. Get yours now in Lazada for only P285 (price varies). To know more about Careline, visit https://careline.com.ph/, and follow their social media accounts: www.facebook.com/CarelineCosmetics, www.youtube.com/channel/CarelinePHOfficial, and www.instagram.com/CarelinePH.

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Converge ICT extends expansion in Baguio

Converge ICT Solutions (Converge ICT), a major provider of telecommunication and cable television services in the Philippines, had expanded its reach in the urban landscape Baguio.

Its partnership with Benguet Electric Cooperative Inc. (BENECO), Converge ICT has always wanted to provide a faster and more reliable connection in the northern part of Luzon. BENECO is an electric cooperative which provides electricity to the city of Baguio and Benguet Province. It is the first electric cooperative to enter into a partnership with a company such as Converge in order to provide internet to its member-consumers. Plans for Baguio expansion has already been in place since 2017.

Converge ICT has been operating in Baguio since 2018 and further expansion is in the works since the first half of 2019.

"Customers in Baguio have long been waiting for an alternative internet provider that can give them a better service," said Chief Operating Officer Jesus Romero. "Converge ICT's partnership with BENECO is equitable as well because BENECO’s electric poles are infrastructure-ready for use, which means that we can easily fast track the expansion."

BENECO also benefits from the use of Converge ICT's fiber-optic infrastructure. This allows them to comply with the directive from the National Electrification Administration and the Department of Information and Technology to tap electric cooperatives to bring internet to clients assisting the government in achieving its goals with National Broadband Plan.

Baguio may be a challenging location for laying down fiber-optics because of its terrain, which makes the partnership with BENECO feasible. The combined expertise of Converge ICT's technical team and BENECO’s familiarity with the terrain made the work more manageable.

The plans and packages Converge ICT is offering to Baguio residents and establishments include the Converge fiber plans FiberX 1500, 2500, 3500, and Fiber Xtreme 4500 and 7000.

Converge ICT also offers reasonable plans specially geared towards the small and medium enterprise segment. These include the iBiz 10mbps at Plan 4000, iBiz 20mbps at Plan 6000, iBiz 30mbps at Plan 9000, iBiz 40mbps at Plan 12,000, and iBiz 50mbps at Plan 15,000.

The enterprise segment will get dedicated internet access with business broadband and wholesale IP transit. For value added services, enterprises will have data center services at two co-locations in Luzon.

Converge ICT has been providing Baguio with a faster connection than before in the following areas: Apugan-Loakan, Atok Trail, Bakakeng Central, Bakakeng North, Balsigan, BGH Compound, Camp 7, Camp 8, Dontogan, DPS Compound, Engineer’s Hill, Engineer’s Hill-Teachers Camp, Ferdinand, Gabriela Silang, General Luna – Salud Mitra, General Luna Upper, Green Water Village, Hillside, Imelda Marcos, Liwanag-Loakan, Liwanag Proper, Loakan Proper, Marcoville, Military Cut-off, Philam, Poliwes, San Vicente, Santo Tomas Proper, Scout Barrio, Sta. Escolastica, Sto. Rosario, and Upper & Lower Dagsian.

The start of operations in the remaining areas are already in the works and will be fully serviceable in the coming months.

For more information on Converge ICT, visit https://www.convergeict.com/.

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