Frontliners for frontliners

Frontliners from CPFI, Shakey’s, Peri Peri, and Frontline Feeders Philippines deliver meal packs to healthcare frontliners from (top to bottom) Manila Doctors, Las Pinas General Hospital, Philippine General Hospital, and St. Clare’s Medical Center staff

Frontliners from the country’s foremost food brands, together with an NGO that mobilizes food distribution to different hospitals in the Metro and neighboring cities, have come together to provide support and nourishment to those who have been similarly working the frontlines.

Employees from the Century Pacific Group, Shakey’s Pizza (Shakey’s), Peri Peri Charcoal Chicken (Peri-Peri), and Century Pacific Food (Century), together with Frontline Feeders Philippines (FFP) have joined forces to provide more than 100,000 meal packs to Filipino healthcare workers in over 90 hospitals and facilities in Metro Manila and nearby cities.

Showing a great example of teamwork, each team member makes a significant contribution in this initiative. Century provides processed meats, manages the hospital list, and coordinates with the hospitals on a daily basis. FFP provides the network of hospitals and collects regular information on which hospitals need help the most. Finally, Shakey’s and Peri Peri provide meat products, bake bread daily, and does the actual delivery.

Each snack is freshly made, filling, and nutritious. The selection includes freshly baked marinated beef buns, hotdog rolls, ham and cheese flatbreads, pepperoni and cheese flatbreads, as well as ham buns. 

The partnership also ensures the right amount of food is delivered at the right time to avoid food waste and spoilage. The meals are meant for merienda or snack, and are individually wrapped so that medical frontliners may eat them when they need a mid-shift gap fill to power them through. 

Since the program’s start last April 7, it has thus far provided100,000 meal packs to 90 hospitals and health facilities around Metro Manila, and there are plans to do more.

“Century, Shakeys, Peri, and Frontline Feeders have come together – each with its own unique resources, capacity, and skills – to extend help in the best way we know how. It’s the least we can do to take care of the people who regularly put their lives at risk as they work bravely and tirelessly to save those infected by the virus,” said Century Pacific’s Nikki Dizon, the initiative’s project lead.

She added, “For the Century Pacific Group in particular, composed primarily of food businesses, nourishing our medical frontliners through freshly prepared food is another meaningful way to live out our mission and vision as a company.”

Century Pacific Food is one of the largest branded food companies in the Philippines, behind household names Century Tuna, Argentina, 555, Birch Tree, and Swift. Shakey’s Pizza is both the Philippines’ largest pizza chain and leading full-service restaurant. Peri-Peri is an emerging fast casual brand in the Philippines known for its grilled chicken and a variety of sauces.